The best marketing platform & websites for chiropractors.
Chiropractic Marketing 360® is the best marketing and website platform for chiropractors. Hands down, no other marketing solution, service or software does everything the Marketing 360® platform does. Marketing 360® is extremely affordable and has plans to fit any size budget or marketing area. Chiropractic Marketing 360® is a turnkey, fully managed solution. Work with a dedicated Marketing Executive who is a certified digital marketer for chiropractors. Generate more exclusive patients and sales with the software and services built within the Chiropractic Marketing 360® platform.
Included in the most powerful marketing platform for chiropractors.
The Chiropractic Marketing 360® platform is an intelligent combination of digital marketing software and dedicated marketing services. It's extremely affordable, powerful and full-service. There's simply nothing else like it. It's everything you need to generate your own chiropractic patients and grow your company.
UXi® Rainmaker Websites
Convert more visitors into patients by leveraging the best chiropractic websites & landing pages.
With Chiropractic Marketing 360®, all the work's done for you!
A dedicated Marketing Executive will manage and optimize your marketing campaigns and website for you. Simply login to Marketing 360® at any time to monitor results. Or, call or email your Marketing Executive whenever you'd like. Spend as much or as little of your own time improving your marketing and website by leveraging the power of the Marketing 360® platform and the talents and time of your Marketing Executive who is a certified digital marketing expert for chiropractors.
Chiropractic Marketing & Website Designs Done Right
Where will our new patients come from?
This question comes-up for every chiropractic practice. For both new and established practices, a steady flow of new patient opportunities is essential.
Among medical services, chiropractic is one of the most competitive to market. It seems like every time you turn around, someone has put out a shingle with another low-cost, introductory service.
You have to set your practice apart. You have to make sure new patients can find you when they need you. Then you need to capture great reviews and develop word-of-mouth to build out your practice.
Start With Visibility
Research shows that 96% of people searching for a new service start that search online. Visibility is essential on both desktop and mobile searches. The percentage of people who move on to page 2 is very low. Page 1 for your target keywords is the prime real estate.
You Are Advertising
All of the listings that get created need to be written as advertisements. This your first opportunity to separate yourself from all those shingle hangers. Every online listing must entice visitors with a clear, strong value proposition.
The Marketing Heavy Lifter: Your Chiropractic Website
Your best, initial opportunity to stand out from the competition is your chiropractic website. And while you may think you need the biggest, boldest, most beautiful website ever conceived, this is not the case.
The goal of your website is to turn the website visitor into a lead–a new patient. A process know as a conversion. To gain more conversions, your website needs to be designed with that goal in mind. As opposed to overwhelming prospective patients with information about your practice and procedures, the best sites communicate a clear value proposition.
People want to know you can cure their pain–that you can solve their problem. And you only have moments to get that message across. Get to the good stuff.
Marketing is a Process
A well constructed online marketing plan starts out strong. But with online marketing, there is no substitute for data. Information on who your target audience is, how they react to advertisements, and how they interact with your chiropractic website give us the opportunity to make improvements over time. It’s these modifications that separate an average marketing campaign from a great one.
8 Essential Questions to Ask About Chiropractic Marketing
Who are you trying to reach?
Do they know they need chiropractic?
How will you make them aware of your services?
How will you make an emotional connection that motivates action? (see below)
What sets you apart from your competition?
What objections do you have to overcome?
How will you maintain contact with people who take longer to act?
What will your clients tell their friends about you?
Selling is the transference of emotion. One human being says to another: I believe in this. I think this can help you. I can paint a picture for you that shows how this service will make your life better.
Yet our response – virtually all the time – is to say: I’ll wait. Later. No. It’s a natural reaction to the risk of making a change.
Considered together, we can develop a case for the importance of emotional resonance in website content.
Emotional resonance is ability to evoke images, memories and emotions so they transfer in a memorable way to the audience.
Emotional resonance is profound concept that touches who we are as human beings. We seek it in literature, sports, culture – as well as interpersonal relationships. It’s why we root for the underdog. It’s why we care deeply for strangers who’ve overcome tragedy. It’s why we cry at movies.
Baseball fans, for example, we’ll always remember this image:
This is the famous “bloody sock” of Boston Red Sox pitcher Curt Schilling as he gutted his way through injury in the 2004 ACLS in a win over the rival New York Yankees. The drama of the game combined with the visceral element of blood evoked a sense of determination in everyone watching the game. This truly painted a picture of courage in sports.
Emotional resonance is fundamental to drama and literature. Take for example, this scene from the movie Smoke, with William Hurt and Harvey Keitel:
In the story, Paul Auster (played by William Hurt) is grieving over his wife, who was killed in a robbery. When he sees her in the photos of the street corner, artistically envisioned by Keitel’s character Auggie, it creates a poignant moment where his pain is transferred to the audience. Watch this movie all you’ll never forget this scene.
Most business websites do nothing to create emotional resonance; many business owners don’t see this as a technique they can employ.
However, remember that when a change is presented to someone, their first response is to say: I’ll wait. It’s all but impossible to get a consumer to act on an offer (such as scheduling their first chiropractic appointment) based on a first impression.
But when you have a message that resonates – that sticks with them on an emotional level – you accomplish far more than just awareness. You communicate your deep held belief that you can really help. You will alleviate their pain and get them back to enjoying their lives. You’ve pulled that internal trigger to evoked thoughts that they’ll think about, dwell on, and feel long after they’ve left your website.
Now, your chiropractic website content is not likely to brings tears to people’s eyes. You don’t have to create a drama. But you are trying to sell your services, and you won’t capture any attention if you don’t appeal to people’s emotions.
This need not be complicated. Take, for example, this simple headline and sub-headline:
Improve Your Sex Life With Chiropractic
Learn how chiropractic treatments can both rid you of back pain and improve your libido.
From a sales perspective, this headline is packed with emotional resonance. A target audience with back-pain that’s affected their love life is experiencing a lot of emotional difficulty. By pulling that emotional trigger you’ve snapped them to attention. Even if the person doesn’t act, the next time a romantic evening is derailed by back pain, he’ll be thinking of your services. He’ll beg for help.
Or take this photo:
What does this have to do with chiropractic? It’s the result: the patient can play golf again. When you show the benefits of chiropractic procedures, you evoke emotions. This is what people want to feel, and what they’ll remember. Most chiropractic websites show people in pain and doctors in white jackets. These evoke emotions as well: of things people fear and want to avoid. When creating emotional resonance for marketing, you want make sure you direct people towards taking action, not away from it.
Finally, there is the patient testimonial or success story. If a lead is suffering from something like chronic headaches, and they watch a testimonial video where a delighted patients talks about how chiropractic alleviated those very symptoms, you might just get someone to shed a tear:
Video lets prospective patients visualize themselves being healthy and relieved; the patient testimonial creates trust and authenticity. The feelings will resonate as images and voices – which are powerful and long-lasting.
Most business websites focus on the task of getting people to act – which is an important goal on a lead-generation website.
But actions must be motivated, and motivation is connected to emotion. The more resonate the picture you paint, the better it will motivate.
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